I profess that I am no expert when it comes to dispensing tips and sets of advice on how to build and establish one’s website traffic and generate a healthy and defensible “repeat business” via page views, clicks, and purchases, as well as how to craft strategies and programs on affiliate marketing, website monetization, etc. All my knowledge come from my relatively scant and fresh learnings based on actual experience as well as common sense.
Maki of Dosh Dosh has built a veritable treasure trove of information about how to do the above and more. Maki has painstakingly put together valuable materials for the consumption of every budding blogger or online entrepreneur who wish to tap the money-making opportunities available on the net. Heck, he can come out with a book on this!
I had the privilege of getting him to drop an appreciative comment when I linked him in a previous post about how to build and keep traffic for and within your website.
Maki, if you see this post, I am sure it’s okay with you to send you my occasional link to your site every now and then. 
To those of you who accidentally or occasionally (hopefully, regularly) read Knightly News, I encourage you to subscribe to Dosh Dosh for insightful information. I have added Dosh Dosh to my blogroll (look at my sidebar at the right side of the screen).
Categories: Dosh Dosh · Entrepreneurship · Google Ad Revenues · Merchant Tools · Online Retailing · Social Networking · eCommerce · mCommerce
If you happen to have a website for your business or your own blog, you might want to take look at the link below.
Here’s a flavor of what to expect…
Characteristics of an Ideal Defensible Traffic Source
Let’s start first with a general idea of the type of defensible traffic you should be building. While the following points are ideal conceptualizations, they may help you to assess the value of your referral traffic sources.
The traffic source you are developing should:
- Promote your brand.
- Reinforce or build the existing community around your site
- Send targeted traffic (interested visitors)
- Work on both a long and short term basis.
- Connect your website with a broad audience
- Sustain itself over time, without requiring consistent active effort.
- Complement your overall site monetization strategy
You can get all the 10 Tips here.
Further, the site, www.doshdosh.com, gives you plenty of helpful and valuable tips on “helping you make money online”.
I learned a lot already. It’s your turn.
Categories: Google · Google Ad Revenues · eCommerce · mCommerce
The equation: 1 Employee + 1 Part-time Employee = Million $ Revenues.
Yep. Believe it.
I couldn’t get the permalink to work so I decided to lift the whole article from www.smallbizlabs.com:
The Wall Street Journal (subscription required, but this article is in the free section) has an article on the free web dating site PlentyOfFish. Online dating sites are very popular, with the leading sites doing heavy web and TV advertising and charging subscription fees. PlentyOfFish is a free site, supported by ads. The article says that PlentyOfFish has one full time employee/owner, one part-time employee, and generates between $5-10 million in revenue per year.
According to the article, PlentyOfFish is able to do this because web software has become simple enough for a single person to manage, and there is a robust 3rd party ecosystem of larger companies providing a broad array of services to support small web and ecommerce sites. The article points specifically to Google, which evidently is PlentyOfFish’s primary source of revenue.
Two major trends, both of which are discussed in the article, are providing the opportunity for small and personal web sites to create multi-million dollar businesses. The first is the growing ease and simplicity of the tools required to build and support relatively complex web and ecommerce sites. The second is the growth of 3rd party platform companies that help and assist small businesses. PlentyOfFish is a great example of these two trends coming together and creating interesting – and profitable – small business opportunities.
Categories: Business Model · Google Ad Revenues · Small Business · eCommerce